In the MarketingSherpa 2012 Lead Generation Benchmark Report, we learned that organic search is the top source for generating website traffic. But, much like actual lead generation, volume alone doesn’t offer much value. In many cases, it’s the quality of both leads and website traffic that generates revenue and returns. Read the rest at MarketingSherpa.
The following chart compares the responses for top sources of traffic, and top sources for conversion, of visitors on study participants’ websites.
Q: Which of the following sources generates the GREATEST VOLUME of traffic coming to your site?
Q: Which of the following sources generates traffic with the greatest CONVERSION RATES on your site?