Sports (31%) and reality (17%) are the primary genres generating social TV buzz, combining to account for about half of social TV conversations.
Archives for December 26, 2012
Customers in the Asia-Pacific region (APAC) enjoyed much higher click and open rates during 2012 than its customers in Europe and North America.
19% of homes will have a Smart TV this year.
17.4 million smart devices (iOS and Android) were activated worldwide on Christmas Day, more than 4 times the baseline average of 4 million from the first 20 days of the month.
The proportion of Americans aged 16 or older who claim to have read a printed book in the past 12 months has dropped to 67% from 72% a year earlier.
78% of online Americans aged 18-64 agree that online reviews help them decide whether or not to purchase a product.
Amazon maintained its leading index score of 88 (on a 100-point scale) from last year, the highest score since the study began in 2005.
Latinos display markedly different shopping habits than their non-Latino counterparts.
The majority of referral traffic to those websites is generated by just a fraction of the referring sites.
“Facebook” was the top search term in the US this year, accounting for 4.1% of all searches, representing a 33% increase from 2011.