In-Store Retail Tech’s Effect On Holiday Shopping Experiences By Generation, December 2012 [CHART]

Motorola Solutions also queried holiday shoppers about their mobile habits this December, specifically about what they were doing in-store. Age played a major role in shoppers’ likelihood of participating in every mobile shopping activity, with millennials leading the way. Nearly two-thirds of 18- to 34-year-olds reported using their mobile phone for shopping this holiday season, and almost half said this made their phone a faster resource for accessing information than asking a store associate. Read the rest at eMarketer.

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Tagged as: Chart, Consumer Attitudes, Customer Service, eTailing, Holiday Marketing, Retail Marketing, Seasonal Marketing, Statistics