Reasons American Facebook Users Share Products On Social, July 2012 [CHART]
The most popular motivation for those sharing products on social media was users’ desire to share their personal tastes with their networks, cited by 38% of respondents. That was followed by a desire to share a product or experience that made a user happy (35%) and then by receipt of a discount or reward (30%). Interestingly, users were less interested in any remuneration they might receive from a brand than they were in personal expression when sharing products. Read the rest at eMarketer.