Reasons American Facebook Users Share Products On Social, July 2012 [CHART]

Chart - Reasons American Facebook Users Share Products On Social

The most popular motivation for those sharing products on social media was users’ desire to share their personal tastes with their networks, cited by 38% of respondents. That was followed by a desire to share a product or experience that made a user happy (35%) and then by receipt of a discount or reward (30%). Interestingly, users were less interested in any remuneration they might receive from a brand than they were in personal expression when sharing products. Read the rest at eMarketer.