Holiday eCommerce Spending, 2011 vs 2012 [CHART]

Chart - Holiday eCommerce Spending, 2011 vs 2012

If there was ever any indication that the holiday period is in full, unfettered swing (aside from today’s date), it would be the latest figures from comScore, which show $35 billion in retail e-commerce spending for the season-to-date, including the first $7 billion online spending week, from December 10-16. That includes 4 individual days during that week with more than $1 billion in spend, led by Green Monday’s almost $1.3 billion in sales.

Figures from the Chase Holiday Pulse show a similarly high level of activity during the so-called “Green Week” (Dec. 10-16). Those results, based on aggregated processing data from 50 of Chase Paymentech’s largest US e-commerce merchants, show that Green Week was the busiest online shopping week of the season, with 1.3% more transactions than even Cyber Week (November 26 – December 2). Even so, the Chase data puts Green Week’s sales volume slightly (0.9%) below Cyber Week’s tally. Read the rest at MarketingCharts.

Rate this post