A good portion of respondents were spending more than 5% of their total marketing budget on Big Data tools and initiatives; 36% spent 5% or less.
Archives for December 20, 2012
83% of marketers said the move toward more audience-based buying was a significant factor contributing to their interest in Data Management Platforms.
In November, 40% of marketers worldwide were turning to DMPs to help them harness the vast amounts of marketing data.
87% of the online population visited a retail site in November.
Figures from the Chase Holiday Pulse show a similarly high level of activity during the so-called Green Week (Dec. 10-16).
Online ad revenues continue to climb at double-digit rates, growing 18% year-over-year in Q3 from $7.82 billion to $9.26 billion.
Virtually all (98%) affluent consumers use the internet to shop and make purchases.
The US population grew by 2.3 million between July 2011 and July 2012 to reach 313.9 million.
This ReadWrite infographic offers some key data points on the path to digital money.
This infographic by The Danger Brain breaks down the costs of producing a web series using Video Game High School as an example.