US Travelers’ Online Transactions By Device & Travel Category, August 2012 [CHART]

Breaking down these purchases by travel category, the Expedia and comScore study also found that more than half of these US travelers purchased hotel reservations via laptop, while only 17% booked hotels via tablet, and 11% via smartphone. Likewise, 46% of air travelers purchased flights on their PC, but only about one in 10 used either tablets or smartphones to buy airfare in the past six months. Read the rest at eMarketer.

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Tagged as: Airline Marketing, Chart, Computers, Hospitality Marketing, Hotel Marketing, mCommerce, Mobile Behavior, Restaurant Marketing, Smart Phones, Statistics, Tablets, Travel Marketing