Time Spent Online By Device, 2011 vs 2012 [CHART]

by derickson on December 19, 2012

in Consumer Behavior,Mobile Marketing,Online Behavior,Technographics

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GfK Time Spent with Internet by Device 2012 v 2011 Dec2012 Time Spent Online By Device, 2011 vs 2012 [CHART]

People are spending more time accessing the internet from a variety of non-PC connected devices, finds GfK in a new report. While desktop and laptop computers accounted for 83% of total time spent online last year, that dropped by 10% points to 73% this year. Picking up the slack were mobile devices: mobile phones now account for 17% of time spent with the internet (up 42% from 12%), and tablets 6% (double last year’s 3%).

The remaining 4% of time spent online this year was via connected TVs, and that’s also double last year’s 2%. Read the rest at MarketingCharts.

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  • wp socializer sprite mask 16px Time Spent Online By Device, 2011 vs 2012 [CHART]
  • wp socializer sprite mask 16px Time Spent Online By Device, 2011 vs 2012 [CHART]
  • wp socializer sprite mask 16px Time Spent Online By Device, 2011 vs 2012 [CHART]
  • wp socializer sprite mask 16px Time Spent Online By Device, 2011 vs 2012 [CHART]

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