Social media captures 31% of smartphone internet time, compared to 18% of PC internet time.
Archives for December 19, 2012
While desktop and laptop computers accounted for 83% of total time spent online last year, that dropped by 10% points to 73% this year.
Americans watched 10.5 billion video ads in November, down slightly after October’s spike of 10.9 billion, but still fairly steady after a summer lull.
Google’s list of top YouTube ads (in terms of total views) features a mix of sports, automotive, and tech brands.
Nielsen has released its lists of most liked new commercials for 2012.
Mobile gamers place a high level of value on the experience gaming provides and they’re most likely to want to have that experience at night time.
Over one-third of eTailers planned to add how-to information to their sites in 2013.
The leading challenge for eTailers was improving conversions, cited by 63.1% of respondents.
US holiday retail ecommerce beat many expectations and showed double-digit growth on all of the crucial shopping days in November.
IHS iSuppli projected in December eBook reader shipments to fall this year to 14.9 million units—a decline of 36% from 2011’s 23.2 million units shipped.