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Home » December 2012 » Articles for December 18, 2012

Archives for December 18, 2012

Global Big Data Analytics Capabilities, 2012 [CHART]

Nearly nine in 10 companies said they were using transactional data, and three-quarters were collecting log data.

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December 18, 2012 By David Erickson
Filed Under: Analytics, Email Analytics, Email Marketing, International, Social Media Analytics, Social Media Marketing, Video Analytics, Video Marketing Tagged With: Big Data, Chart, Data Mining, Data Visualization, Marketing Optimization, Optimization, Predictive Modeling, Statistics, Visualization

Primary Objectives Of Using Big Data, 2012 [CHART]

Nearly half of IT and business professionals reported that as their primary goal for Big Data this year.

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December 18, 2012 By David Erickson
Filed Under: Analytics, Consumer Behavior, Online Behavior Tagged With: Big Data, Chart, Collaboration, Statistics

US Total Media Ad Spending Share By Channel, 2010-2016 [CHART]

Just 2.4% of total ad spending in the US will go toward mobile ads in 2012.

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December 18, 2012 By David Erickson
Filed Under: Advertising, Internet Advertising, Magazine Advertising, Marketing Budgets, Mobile Advertising, Mobile Marketing, Newspaper Advertising, Online Advertising, Outdoor Advertising, Print Advertising, Radio Advertising, Television Advertising Tagged With: Chart, Directory Advertising, Statistics

US Net Mobile Display Ad Revenue Share By Company, 2011-2014 [CHART]

Facebook is set to garner an 18.4% share of the US mobile display advertising market this year.

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December 18, 2012 By David Erickson
Filed Under: Advertising, Mobile Advertising, Mobile Marketing Tagged With: Apple, Chart, Facebook, Google, iAds, Pandora, Statistics, Twitter

US Net Mobile Advertising Revenues By Company, 2011-2014 [CHART]

eMarketer estimates Facebook’s US mobile ad revenues will hit $339 million in 2012.

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December 18, 2012 By David Erickson
Filed Under: Advertising, Mobile Advertising, Mobile Marketing Tagged With: Apple, Chart, Facebook, Google, iAds, Pandora, Statistics, Twitter

US Mobile Advertising Spending, 2010-2016 [CHART]

eMarketer expects overall spending on mobile advertising in the US, including display, search and messaging-based ads served to mobile phones and tablets, to rise 180% this year to top $4 billion.

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December 18, 2012 By David Erickson
Filed Under: Advertising, Display Advertising, Mobile Advertising, Mobile Behavior, Mobile Marketing, Online Behavior, Search Engine Advertising Tagged With: Chart, Mobile Phones, Smart Phones, Statistics, Tablets

Social Media Spending Increases, 2012 To 2013 [CHART]

39.6% of business executives worldwide planned to boost Facebook marketing spending next year, 23.3% planned to spend more on Twitter & 14.9% on Pinterest.

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December 18, 2012 By David Erickson
Filed Under: International, Marketing Budgets, Social Media Marketing, Visual Communications Tagged With: Chart, Facebook, Monitoring, Pinterest, Social Media Listening, Social Media Management, Social Media Monitoring, Statistics, Training, Twitter

Social Sites People Use To Connect With Brands, October 2012 [CHART]

77% of US internet users connected with brands via Facebook in October; 14% did so using Google+—more than did so on YouTube (13%) or Twitter (6%).

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December 18, 2012 By David Erickson
Filed Under: Consumer Behavior, Online Behavior, Social Media Marketing Tagged With: Brand Marketing, Branding, Chart, Facebook, Google, Online Branding, Pinterest, Statistics, Twitter, YouTube

Ad Agency Interest In Social Media By Sites, Q3 2009 – Q3 2012 [CHART]

Q3 2012 findings from media buying and solutions provider STRATA showed 91.9% of ad agencies were using social media.

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December 18, 2012 By David Erickson
Filed Under: Advertising, Social Media Marketing Tagged With: Chart, Digg, Facebook, Foursquare, Google, LinkedIn, MySpace, Pinterest, Statistics, Twitter, YouTube

US Mobile Gaming Revenues, 2010-2016 [CHART]

US mobile gaming revenue will come from a combination of paid downloads, in-game purchases of virtual goods and in-game advertising.

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December 18, 2012 By David Erickson
Filed Under: Advertising, Consumer Behavior, Mobile Marketing, Online Behavior, Video Game Advertising, Video Games Tagged With: Chart, Gamers, Gaming, Mobile Gaming, Revenues, Statistics

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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