Nearly nine in 10 companies said they were using transactional data, and three-quarters were collecting log data.
Archives for December 18, 2012
Nearly half of IT and business professionals reported that as their primary goal for Big Data this year.
Just 2.4% of total ad spending in the US will go toward mobile ads in 2012.
Facebook is set to garner an 18.4% share of the US mobile display advertising market this year.
eMarketer estimates Facebook’s US mobile ad revenues will hit $339 million in 2012.
eMarketer expects overall spending on mobile advertising in the US, including display, search and messaging-based ads served to mobile phones and tablets, to rise 180% this year to top $4 billion.
39.6% of business executives worldwide planned to boost Facebook marketing spending next year, 23.3% planned to spend more on Twitter & 14.9% on Pinterest.
77% of US internet users connected with brands via Facebook in October; 14% did so using Google+—more than did so on YouTube (13%) or Twitter (6%).
Q3 2012 findings from media buying and solutions provider STRATA showed 91.9% of ad agencies were using social media.
US mobile gaming revenue will come from a combination of paid downloads, in-game purchases of virtual goods and in-game advertising.