2.8 zettabytes (ZB) of data will be created and replicated in 2012 but just 3% of it is tagged and only 0.5% is analyzed.
Archives for December 17, 2012
Of the major races and ethnicities in the US, Hispanics are by far the youngest on average, with 40.1% under the age of 21 last year.
Among B2B companies, search engine optimization (SEO) is the most popular of 7 identified online marketing strategies, though social media is close behind.
Named accounts scored highly in importance, but fared worse in budget allocation, and was last in lead scoring consideration.
In-store shopping beats the eCommerce experience across numerous customer service & relationship measures while eShopping wins for research and pricing.
Restaurants continue to be the leading local search category on the YP Local Ad Network.
11% of internet users in the US say they regularly pay for digital content such as newspapers, TV programs, film, eBooks, music and smart phone apps.
78% of 18-29-year-old social media users are very or extremely dependent on their mobile phones.
Companies with strong customer experience metrics are more confident in customer experience results.
10 verticals grew their mobile ad spending on the Millennial Media platform by triple-digits in Q3.