Most Effective Email Segmentation Methods, 2012 [CHART]

Chart - Most Effective Email Segmentation Methods

The sophistication of list segmentation in email marketing may be debatable. Demographic segmentation, which uses static information about a consumer to differentiate audience members, was the most popular technique used. On the other hand, marketers were not heavily segmenting based on past consumers behaviors, such as purchase history or email performance metrics. Read the rest at eMarketer.