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B2B Lead Quantity & Quality By Content Type, December 2012 [CHART]

Chart - B2B Lead Quantity & Quality By Content Type

There are numerous content or offer types that B2B marketers can use to generate leads, but some stand out as having better results than others, finds Software Advice in a survey conducted in partnership with Eloqua and CMO.com. In particular, free trials and live demonstrations with a sales representative appear to get high quality and quantity ratings from marketers using these demand generation tools.

An impressive 80% rated live demos with a sales representative as delivering high quality leads, putting this source far ahead of all the other content and offer types identified. Next on the list, “get pricing/price quote” was rated as generating high-quality leads by 46%, with free trials (37%) following. Towards the bottom of the list, few rated e-books (9%), toolkits (14%), and surveys (16%) as generating high-quality leads. Read the rest at MarketingCharts.