US out-of-home advertising expenditures climbed 4.4% year-over-year in Q3, to more than $1.5 billion, according to new figures from the Outdoor Advertising Association of America (OAAA). That marks the 10th consecutive quarter of positive year-over-year growth, following a 4.3% increase in Q2 and a 4.5% rise in Q1. The OAAA figures are slightly below a PricewaterhouseCoopers forecast from earlier this year, which predicted a 4.9% compound annual growth rate for this medium through 2016.
For the year-to-date, the OAAA reveals that out-of-home ad revenues have grown by 4.4% to $5.05 billion. In those first 9 months, McDonald’s was the biggest-spending advertiser, followed by Verizon and Chase. Read the rest at MarketingCharts.