Actions Prompted By Social Ads By Race, December 2012 [CHART]

Chart - Actions Prompted By Social Ads By Race

Consumer attitudes to social media ads aren’t all that pretty, but some consumers do take action after seeing social ads, finds a December report from Nielsen. While 1 in 3 social media users agree that ads on social networking sites are more annoying than other online ads, 15% say they’ve shared a social ad after seeing it, 26% have liked such ads, and 14% claim to have made a purchase as a result of one. Those numbers are fairly positive given research from Epsilon finding that just 14% of consumers find social media ads to be useful.

Among the other attitudes that consumers hold about social media advertising, according to Nielsen: 26% are more likely to pay attention to an ad that has been posted by one of their social network acquaintances; 26% are ok with ads that are ID’d based on their profile information; and 17% feel more connected to brands seen on social networking websites. Read the rest at MarketingCharts.

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