Travel Review Site Influence On Travel Purchases By Age, June 2012 [CHART]

Chart - Travel Review Site Influence On Travel Purchases By Age

In a Travel Weekly study from June 2012, nearly a third of travelers ages 21 to 34 who read travel review websites said those sites, which are heavy with user-generated content, had “much influence” on their travel plans, compared to only about one in five travelers ages 35 and over. Read the rest at eMarketer.