Apple Maps was so bad that people refused to upgrade to iOS 6 until they could get Google Maps, says data from massive mobile ad exchange MoPub. The 12,000 apps it supports saw a 29 percent increase in unique iOS 6 users in the five days after Google Maps for iOS was released. Chitika reported just 0.2 percent growth immediately after the launch but it seems people waited for the weekend to do the long install.
MoPub monitors over 1 billion ad impressions a day across more than 12,000 apps and a dozen ad networks, making its data set more reliable than individual ad network Chitika. MoPub provided TechCrunch with data showing a 13 percent increase in iOS 6 users just from Monday to Wednesday, indicating many people switched to the newest Apple mobile firmware as soon as Google Maps’ standalone app arrived in the App Store. Read the rest at TechCrunch.