US overall paid search clickthrough rates for travel and leisure dropped considerably year-over-year from Q3 2011, falling 34%, from 7.94% down to 5.28%.
Archives for December 10, 2012
40% of US online travel consumers entered the purchase funnel through search engines.
This infographic by Adobe looks at the elements of marketing attribution.
RevTrax said that ‘areas with higher income levels use the most digital coupons, activating nearly 100% more coupons than those at or around the median.’
RevTrax said that there were five top demographic categories that ‘stand out as most likely to use digital coupons.’
The top digital coupon cities according to RevTrax are Charlotte, N.C.; Rochester, N.Y.; Raleigh, N.C.; Virginia Beach, Va. and Huntsville, Ala.
Consumers preferred online for research and locating specific items. They preferred stores for returns and ‘knowing exactly what was being purchased.’
Most in-store online shoppers (62 percent) actually wound up buying the item they were considering but many of them bought it online (showrooming).
Ninety-one percent of consumers ‘have gone into a store as a result of an online experience.’
Of the major races and ethnicities in the US, Hispanics are by far the youngest on average.