Marketing Attribution Use, November 2012 [CHART]

Chart - Marketing Attribution Use

Marketing attribution has moved past early adoption and into an “early majority” phase, according to Econsultancy’s Quartertly Digital Intelligence Briefing, released in November 2012 in association with Adobe. 26% of clients and 36% of agencies surveyed from around the world report that they (or their clients) typically carry out marketing attribution, and an additional 28% from both camps report using last-click attribution only. That leaves a minority – 46% of clients and 36% of agencies – reporting that they do not use some form of attribution. Read the rest at MarketingCharts.

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