Most Effective Types Of B2B Content For Improving Sales/Marketing Effectiveness, May 2012 [CHART]

Chart - Most Effective Types Of B2B Content For Improving Sales/Marketing Effectiveness

In the CMI/MarketingSherpa study social media ranked with articles on brand websites as the leading content marketing tactics, used by 84% of respondents each. Both consumer-facing and business-to-business marketers put social media at or near the top of their lists of most effective content marketing types, again proving social media’s worth at driving brand metrics and forging emotional connections with customers. Read the rest at eMarketer.