Mobile Use Among Fast Food Customers, Q4 2011 [CHART]

Chart - Mobile Use Among Fast Food Customers

Fast food customers are more likely to own smart phones than the general public. Forty-four percent of consumers who eat fast food at least monthly owned smart phones in the last quarter of 2011, according to food service research firm Sandelman & Associates. That’s 14 percentage points higher than eMarketer’s estimate of overall smart phone ownership for the same period. Read the rest at eMarketer.