B2C Content Marketing Goals, August 2012 [CHART]

Chart - B2C Content Marketing Goals

Most content marketing aims to drive pre- and post-sales activity, according to a November 2012 Content Marketing Institute (CMI) and MarketingProfs report. However, in the same study of B2C content marketers in North America, 55% of respondents cited direct sales as a key metric of content marketing success, second only to increased web traffic. Read the rest at eMarketer.

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