Forty-four percent of consumers who eat fast food at least monthly owned smart phones in the last quarter of 2011.
Archives for December 5, 2012
For consumers, the question of what to eat is often followed by ‘What’s nearby?’ Today, smart phones are where many are turning for guidance.
The annoyance rate of consumers who saw ads from brands they followed was 11%.
Marketers need to make sure they are not overcommitting to social channels & that their actions on social media are aligned with consumer preferences.
This infographic by BillGuard looks a grey charges, those forgotten or automatic withdrawls from your credit or debit card.
Brand lift is the most important video metric that delivered the highest level of success by the most respondents (54%).
By 2014, nearly three-quarters of all US internet users will watch video online at least once per month.
Social media ranked with articles on brand websites as the leading content marketing tactics, used by 84% of respondents each.
Most content marketing aims to drive pre- and post-sales activity.