Rich Media Ad Click-Through Rates vs. Viewable CTRs, September 2012 [CHART]

Chart - Rich Media Ad Click-Through Rates vs. Viewable CTRs

Digital advertising solutions provider MediaMind reported that overall, rich media ads boasted a 0.22% clickthrough rate. However, for ads that were actually viewable—defined as 50% viewable for at least one second—clickthrough rates averaged 0.34%, a 54.5% lift. Read the rest at eMarketer.