Leading the pack of customer acquisition tactics: personal relationships & networking (95%), tradeshows & industry events (89%), & in-person events (86%).
Archives for December 4, 2012
Asked to name their top 3 operational challenges, 59% of retailers pointed to coordination with other channels to create a seamless brand experience.
Once ads reached 60% viewability, and kept rising, clicks—and post-click conversions—rose alongside.
For ads that were actually viewable—defined as 50% viewable for at least one second—clickthrough rates averaged 0.34%, a 54.5% lift.
Senior executives ascribed much greater value to point-of-sale and social media data for retail and CPG companies compared to other industries.
With the exception of budgeting and planning, most executives surveyed by McKinsey & Company in April indicated a sizeable gap in their use of Big Data.
US online buyers told surveyor MarketLive in September that accessible information and customer service was very important when buying gifts online.
38% of companies surveyed worldwide in 2012 offered customer service through the mobile channel.
Consumers’ attention is more divided than ever as media multitasking becomes the norm.
One of the curious qualities of fragmentation is that it yields audiences that appear large in aggregate form, but are actually smaller in real terms.