All groups were significantly more likely to click on articles rather than videos if they were linked to from content they found interesting.
Archives for December 3, 2012
Younger US web users, especially younger males, had a high propensity to click on related articles and videos after reading online content.
US consumers and marketers alike cited newspapers and TV as the best source of marketing and advertising.
The majority of online purchases still occur on the desktop, but smart phone and tablet commerce are assuming greater prominence.
47% of US internet users planned to use reviews in their holiday shopping.
Reviews were the primary way US internet users would be using social media this holiday season for gift ideas.
A growing portion of internet traffic is coming from smart phones and tablets.
Consumers spend twice as much time with desktop media as they do with mobile, but time spent with mobile is growing at 14 times the rate of the desktop.
This infographic by Martin Missfeldt illustrates Google’s ranking factors of search engine visibility.