Where People Shopped Online This Thanksgiving & Black Friday [CHART]

Chart - Where People Shopped Online This Thanksgiving & Black Friday

Compete decided to look at the actual shopping time (minutes) consumers spent shopping online Thanksgiving and Black Friday.  Our daily attention metric quantifies the time (minutes) that a consumer spends at a particular retailer as a percentage of their total time spent online for a particular day.  We compared daily attention over Thanksgiving and Black Friday compared with last year, for 10 of the largest retailers.  Here are a few of our observations. Read the rest at Compete.

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