The primary reason attendees visit a B2B exhibition is still to find new products and vendors, as it has been for decades.
Archives for November 28, 2012
Fully 88% of American mobile users will provide some level of personal information over their devices in exchange for offers that are valuable to them.
Cyber Monday mobile purchases nearly double from 2011.
For the holiday season-to-date, $16.4 billion has been spent online, marking a 16-percent increase versus the corresponding days last year.
This infographic from Pew Internet & American Life summarizes their research on the use of the Internet for politics.
Push notifications can increase mobile application user retention rates and significantly boost engagement.
The press usually describes the 18-34-year-old demographic as “coveted,” and with reason.
81% of agencies say they use trusted offline data to best target digital advertising.
About 6 in 10 online consumers would rather receive a tablet than a computer as a gift this holiday season.
Agencies and marketers rate premium content publishers higher than Facebook for brand-focused advertising.