Retail CMOs expect a healthy 3.7% increase in holiday comparable store sales.
Archives for November 27, 2012
Marketers and the consumers they are trying to reach disagreed on the effectiveness of a wide variety of ad types.
US marketers even rated online ads better than TV ads—though just barely, with 51% saying that they were more effective.
Nearly a quarter of US smart phone and tablet users have placed an order ahead of time using their mobile phone.
The most popular activity for mobile users searching for restaurant info is simply finding a place to eat nearby, but many users also go beyond that.
eMarketer estimates that 22% of the total US population will use a tablet at least monthly this year, more than double the percentage with access to such a device in 2011.
IHS iSuppli estimates 17 million 7-inch tablets shipped last year and projects that this year’s total shipments will reach 34 million worldwide. By 2013 that number will nearly double.
This infographic from Morrison Foerster’s Socially Aware blog looks at the time Americans spend online.
This infographic from Silverpop looks at tweets and check-in data for the top 10 retailers with most check-ins on Black Friday this year.
86% of online retailers planned to use Facebook and 70% Twitter for holiday promotions.