GoldSpot Media reported in October that 38% of clicks on static banner ads it served, and 13% of clicks on rich media banners, were accidental.
Archives for November 26, 2012
53.7% of all US internet users owned one as of November, and nearly 10% more who did not have one anymore did have one at some point in the past.
Among those using content marketing, 57% used content curation specifically as part of their strategy.
30% of all US internet users used a gaming console to watch online video.
That was up 5 percentage points from usage levels in 2011, impressive considering the already-high level of interest in content marketing.
Smart phone owners found price comparison information the most helpful for holiday shopping on their phone, at 67%.
55.3% of all US tablet and smart phone users planned to shop with their devices this holiday season.
A majority of online adults find advertising that appears as content (so-called “native ads”) to be misleading.
Consumers will be using mobile as holiday season shopping companions, as multiple studies have pointed to their growing role in retail throughout the year.
US online retail (non-travel) spending continues to grow, reaching $41.9 billion during Q3 2012, representing a 15% increase from $36.3 billion in Q3 2011.