More than 6 in 10 companies (mostly based in Europe) using multivariate testing say it’s highly valuable for improving their conversion rates.
Archives for November 23, 2012
Consumers aren’t yet conditioned to receive immediate responses via social media, but they do expect to reach representatives by phone extremely quickly.
In 2013, 47.3% of national brands expect to spend more on local marketing than they did this year.
Online banking is especially prevalent among those ages 18-29, those with higher levels of education, and the African-Americans and Hispanics who own cell phones.
Consumers use smartphones fairly steadily throughout the day, while tablet use rises sharply at night.
Just over 40% of cell phone owners said they had downloaded an app to their phone in the April 2012 survey.
Google Sites, driven chiefly by YouTube.com, was the top online video content property in September with 150.3 million unique viewers.
44% of cell phone owners said they had used their phones to record video.
Of the 10 industries that spent the most on Google ads in Q3 2012, the Internet and Telecommunications industry achieved the best overall results.
Half of cell phone owners send or receive email on their device.