A new study by Sign-Up.to of tweets sent and tracked through its marketing tools finds that click-through rates (CTR) on links contained within those tweets are higher on the weekends than during the week, echoing January research from HubSpot’s Dan Zarrella, but contrasting later findings from Bit.ly. The Sign-Up.to research found that the average CTR ranged between 1.49% and 1.76% during the weekdays, but jumped to about 2.5% during the weekend.
The average CTR during the January 1 – July 31 period was 1.64%. While the sample analyzed was relatively small (“tens of thousands of tweets”), it adds to a growing list of studies looking to identify the best times to tweet links. Read the rest at MarketingCharts.