It turns out there’s some truth to that belief. comScore’s “State of the US Online Retail Economy in Q2 2012” analyzed the top 20 site categories with a high concentration of Pinterest users. For travel marketers looking to reap decent ROI from their social efforts, the study showed Pinterest users have a high interest in travel content related specifically to transactions. Coming in at eighth on the list, 18.6% of visitors to travel sites with transaction-centered content were also on Pinterest. It appears, at least when it comes to travel, that Pinterest users do have a buyer’s mentality. Read the rest at eMarketer.
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