Balihoo highlighted the low reported usage of local search registration, a practice of listing one’s business in local online search directories such as Yahoo!, Google Places, CitySearch or Yellow Pages websites. Once a common digital tactic for local businesses, it is now used by less than one in four marketers.
This decline could be partially attributed to changing consumer habits when searching for local information online: One need only look at consumers’ increased use of mobile search and social media properties such as company pages and ratings and reviews sites to find local information.
In fact, in the coming year, the greatest number of respondents said they planned to implement digital tactics such as local blogs (31.5%), online customer reviews (31%) and mobile marketing (35.4%). Read the rest at eMarketer.