71% of those who experienced a quick and effective social customer service say they are likely to recommend a brand or company.
Archives for November 21, 2012
About 8 in 10 ad agencies believe that the number of opportunities for new business are about the same as last year (34.4%) or have increased (44.8%).
The average CTR for links shared on Twitter ranged between 1.49% and 1.76% during the weekdays, but jumped to about 2.5% during the weekend.
Interacting with their peers in professional communities was by far the most frequent use of social media amongst professionals.
The most common social channel for providing customer service was Facebook, which was also rated the most effective such channel by 42.5%.
41.2% of companies said they handled only up to 5% of customer service issues on social channels.
Local search registration is now used by less than one in four marketers.
Pinterest shows promising penetration across demographics of age, household income and education level.