29% of US internet users have watched TV content through a mobile device.
Archives for November 20, 2012
The overwhelming reason (among 73% of US TV viewers) people watched time-shifted video was to catch up on missed episodes.
TVGuide.com found that 42% of US TV viewers watched more streamed content in 2012 than they did in 2011.
Facebook hasn’t always been the most popular service offering social login to other sites.
Although Hispanics overall post lower-than-average social networking penetration, online US Hispanics are social mavens.
Male tablet users overindexed for both newspaper and magazine reading on the devices, with men making up 57.5% of the newspaper audience and 54.6% of the audience for magazines.
More than a third of tablet users in the US read newspapers on their devices each month, and even more check out magazines.
Just over two in five US internet users had already begun shopping for the holidays by October. But another two in five will be starting in November.
Managers in the marketing department were the most likely people to be involved in brand message creation, but many respondents indicated that messaging was developed in concert with other departments as well, including sales.