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Global Social Video Ad Views, Q1 2011-Q1 2012 [CHART]

Chart - Global Social Video Ad Views

Marketers are starting to move past the interruptive model of the 15- or 30-second pre-roll ad and toward a broader strategy that includes longer opt-in videos with built-in sharing capabilities. This branded content is designed to be consumed and shared on the social web, driving earned media and raising the potential for viral success. Read the rest at eMarketer.