Because of its dominance in the video space, YouTube remains the leading venue for social video campaigns.
Archives for November 19, 2012
Marketers are starting to move past the interruptive model of the 15- or 30-second pre-roll ad and toward a broader strategy that includes longer opt-in videos with built-in sharing capabilities.
Overall, smart phones and tablets drove 18.4% of total e-commerce traffic in Q3, up from 7.67% a year earlier.
4 in 10 US consumers plan to shop online or in-store on Black Friday.
The median income of Asian American households is 28% higher than the US population median ($63,420 vs. $49,580).
8 in 10 B2B procurers would opt for a supplier that offers an online ordering option over an equal supplier that only offers print catalog ordering.
The 18-24 group, for instance, watched a weekly average of 22 hours and 32 minutes of traditional TV in Q2, about 1 hour and 45 minutes less than they did in Q2 2011.
Leading the pack of customer acquisition tactics by SMBs are personal relationships and networking (95%) and tradeshows and industry events (89%).
This infographic takes a look at the work/life balance.
During the day after the 2012 presidential election Floating Sheep took note of a spike in hate speech on Twitter referring to President Obama’s re-election.