Yesterday, Facebook reported that mobile ads accounted for 14% share of its advertising revenue in Q3, signaling that the social network might be starting to find its way in this new channel. For brands investing in mobile advertising to drive fan growth and engagement, a pair of studies released this month lend credence to Facebook’s optimistic tone. For example, an Adobe study [PDF] finds that mobile users accounted for 24% of all new page likes in September. That represents a rapid jump from just 5% share 6 months earlier.
Still, skeptics might point to a recent slowdown in that growth rate. September’s 24% figure is only 1% point higher than August, after 4 consecutive months of much faster growth. Read the rest at MarketingCharts.