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B2B Content Marketing Challenges, 2011 vs. 2012 [CHART]

Chart - B2B Content Marketing Challenges

B2B marketers believe that the most effective content tells compelling and engaging stories. Apparently producing that kind of content isn’t such a problem anymore – but producing enough of it is. According to a new report from the Content Marketing Institute (CMI) and MarketingProfs, 29% of North American marketers surveyed said their biggest content marketing challenge is producing enough content. That challenge – up from 20% of respondents last year – has supplanted concern over content quality, which took a big drop from a leading 41% of respondents last year to 18% this year.

Optify survey results released earlier this month (see link above) found a similar trend: this year, producing quality content was the second-most commonly cited content marketing challenge. Last year, it was in the top spot. Read the rest at MarketingCharts.