Almost 6 in 10 global adults aged 18-64 prefer online and mobile ads that are clear and straightforward, rather than humorous.
Archives for November 16, 2012
Fully 37% of Gen X adults surveyed buy brands that are on sale, rather than the brands they prefer.
Anywhere between half and four-fifths of smartphone owners plan to use their devices as shopping tools.
Ads should tell a unique story rather than just try to sell, agree 73% of US consumers.
Almost two-thirds of professionals around the world say that the use of information (including big data) and analytics is creating a competitive advantage for their organizations.
Good old face-to-face contact still does the trick, with two-thirds of respondents rating in-person events as either effective or very effective.
29% of North American marketers surveyed said their biggest content marketing challenge is producing enough content.
7 in 10 American mothers with children up to 12 years old make recommendations about brands, products and services to other mothers at least monthly.
Mobile users accounted for 24% of all new page likes in September. That represents a rapid jump from just 5% share 6 months earlier.
Facebook was again the leading option in Q3 2012 for social logins, among online users who opted to use a social network identity to speed up registration on sites across the web.