Half of credit union customers said banking convenience meant being able to take advantage of good online services, compared with 46% of large national bank customers and 34% of regional bank customers.
Archives for November 15, 2012
60% of US credit union members thought their bank was doing a great job at providing innovative technology.
36% of US online shoppers watched a “customer testimonial/review” video while shopping for apparel within the last six months.
More than half of internet users surveyed believed that online product videos helped increase confidence in their purchase.
eMarketer estimates online category sales will grow 20% in 2012, outpacing the 15.4% growth rate for retail ecommerce in general, with total online apparel and accessories sales reaching $41 billion.
3 in 10 tablet owners say they are very interested in ads appearing in shopping and retail applications, according to new data provided by GfK MRI.
Most digital audio listeners don’t mind ads in exchange for free access to stations, and many are willing to share personal information for more relevant messages.
The average number of followers boasted by Twitter users that mention top brands grew sharply in the first half of 2012.
Data shows an average 10% drop in reach for Facebook page posts.