Transactional and other triggered emails are some that require specific timing. If customers are targeted for promotions a certain length of time after abandoning a cart, or retailers send follow-up emails with shipping and transactional information after a customer checks out, the timing must be right for the emails to make sense. Marketers told StrongMail they had a variety of goals for when triggered messages should arrive, but nearly half expected delivery within a minute of a particular customer action. Read the rest at eMarketer.
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