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Pre-Roll Video Ad Metrics By Industry, Q2 2012 [CHART]

Chart - Pre-Roll Video Ad Metrics By Industry

In-stream video buying platform VideoHub reported in Q2 that US online pre-roll CPG video ads had a 73.03% completion rate, slightly above the average for all industries, but a below-average 0.51% clickthrough rate. Though online shopping for CPG products is on the rise, it is still a relatively small market and CPG video ads tend to be more branding- than direct-response-oriented. Read the rest at eMarketer.