46% of respondents cancelled one or more premium channels and, to save money, 44% downgraded to a less expensive TV package.
Archives for November 14, 2012
In-stream video buying platform VideoHub reported in Q2 that US online pre-roll CPG video ads had a 73.03% completion rate, slightly above the average for all industries.
Viewership of online videos in the CPG category was up sharply in Q3 2012 compared to the previous quarter.
This year, the amount of time US consumers spent using mobile devices will grow 51.9% to an average 82 minutes per day, up from just 34 minutes in 2010.
Those intending to make a holiday purchase on the internet climbed to 33% in 2012, up from 25% in 2011, while the percentage of people planning to buy in-store also climbed by two percentage points, to 19%.
About four in 10, said they would use smart phones to search for sales and other specials before entering a store.
eCommerce will continue to siphon business away from traditional brick-and-mortar retailers, with mobile playing a growing role in that evolution.
Marketers had a variety of goals for when triggered messages should arrive but nearly half expected delivery within a minute of a customer action.
Being able to ensure emails arrived during a specific time window increased engagement.
Android owners accounting for 55% of the market, and iPhone owners about 31%.