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Preferred Digital Wallet Provider By Generation, Q4 2011 [TABLE]

Table - Preferred Digital Wallet Provider By Generation

In a Q4 2011 study by consulting firm AlixPartners, US consumers who expressed interest in using a digital wallet overwhelmingly selected their primary bank as their preferred digital wallet provider, far outpacing PayPal, digital giants such as Google, Facebook and Apple, and other mobile-specific payment providers. These results were consistent across every age group. Read the rest at eMarketer.