Marketers & Agencies That Have Defined A Content Marketing Strategy, August 2012 [CHART]
Content marketing serves a variety of purposes, from building brand awareness to engendering loyalty and helping push potential customers down the purchase funnel. And August research from content marketing platform Outbrain and Econsultancy indicates that a solid minority of marketers, along with 13% of agencies, worldwide are already defining content marketing strategies. Read the rest at eMarketer.