Understanding customer interactions across channels is a leading challenge for cross-channel marketers, details a study conducted by Forrester and commissioned by ExactTarget. A total of 43% of respondents named this a top-3 challenge, including 8% rating it as their top challenge. Another big obstacle: Managing campaign execution across multiple marketing technologies, chosen by 45% as a top-3 challenge.
Among the areas identified, the least challenging to respondents appear to be organizing to allow for cooperation (17%), responding to customers in real time (also 17%), and automating repetitive marketing processes (14%). Read the rest at MarketingCharts.