Online shoppers who use Pinterest value the social sharing site as a place to discover products and engage with the retailers and brands who sell them, and are more favorable to these activities than Facebook users, finds Bizrate Insights in new survey results. Among online shoppers using Pinterest, 70% said they do so to get inspiration on what to buy – that compares with just 17% of Facebook users who report the same. Similarly, Pinterest users are more likely to say they use the site to engage with retailers or brands with which they identify (43% vs. 24%). The results suggest that while both sites are used to connect with people who share common interests, Pinterest is more often used as a product discovery tool and decision influencer.
These findings are supported by a pair of studies released in May, which found that Pinterest users outdo Facebook users when it comes to the number of companies they follow and the likelihood of purchasing an item they see on their respective sites. Read the rest at MarketingCharts.