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Most Expensive Countries For Market Research, 2012 [CHART]

Chart - Most Expensive Countries For Market Research

It’s more expensive to conduct market research in the US than in any other country in the world, according to the ESOMAR 2012 Global Prices Study, released in October. The US’ Global Index score this year comes in at 241, followed closely by Switzerland (239), then Canada (229), Japan (222) and the UK (187). The composite index is calculated by combining the cheapest option for an ad hoc usage and attitude study with a series of group discussions, and ranking the order of costs by country.

Rounding out the top 10 are Sweden (168), Germany (165), Denmark (162), France (161) and the Netherlands (156). Read the rest at MarketingCharts.